I'm Eric Howard, a Chief Marketing Officer with 20+ years of experience in demand generation, digital marketing, AI and AEO. I build marketing teams and systems the business can trust, and I write books about it.
Results from my career history. See the full results.
I build modern marketing systems that connect brand, demand and AI-powered execution, then measure them in numbers a CFO respects.
Practical AI prompts for marketers, and a children's series written with help from a very opinionated bichon frise named Hines.
Pittsburgh runs on robotics, software, healthcare, manufacturing and universities. It is a city that values proof over polish, which is exactly how I like to market.
Enterprise simulation software, B2B ecommerce, digital asset management and consumer brands. Different industries, the same fundamentals.
Experience and educationEnterprise simulation and digital twin software
Global B2B and ecommerce
Digital asset management software
Consumer brand management
Eric has a can-do and get-it-done attitude and approach to work. He is a strong multi-tasker and does not shy away from projects that require research and forging new paths. He accomplishes a tremendous amount and then some! His contributions to Simio are felt and seen across all aspects of the company.
Howard C., Simio CEOEric consistently pushed our organization forward, bringing structure, professionalism, and fiscal discipline while elevating our technology stack and building a highly capable team.
Ari M., VP of Sales & Marketing, TROY GroupMarketing strategy, digital transformation, and Pittsburgh insights
Eric Howard is a B2B Chief Marketing Officer based in the Pittsburgh, Pennsylvania area with more than 20 years of experience in demand generation, digital marketing, marketing operations and brand strategy. He holds an MBA from the University of Pittsburgh Katz Graduate School of Business.
B2B and enterprise marketing: digital-first strategy, SEO and answer engine optimization (AEO and GEO), account-based marketing, marketing technology and operations, and building marketing teams that tie their work to revenue.
Yes. He lives in the Pittsburgh area, is a member of the American Marketing Association Pittsburgh chapter and of the University of Pittsburgh CMO AI Roundtable.
AI Prompts for Marketing: A Practical Playbook and the Hines Learns children's picture book series for ages 5 to 8.
Answer engine optimization and generative engine optimization are the practice of making your content easy for AI assistants and AI search to find, understand and cite, alongside traditional SEO.
Whether it is a leadership conversation, a speaking invitation or a question about the books, I would like to hear from you.
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